A few days ago I ran a story about how much more there is to running an ATP Tour stop than just running a few tennis draws – the Special Events that go along with it. Today I am going to look at the WTA and what it takes to get the resources to run everything. Today’s topic – Sponsorship.
So how many sponsors does a modern tournament need – a look at a stop on the Women’s Tour with $220,000 in prize money. $220,000 is a relatively small tournament so does it need 5 sponsors? or 10? or15?
Next Come the Principal Partners:
and 35 other companies that provide cash and/or services in exchange for promotional considerations:
10 Official Partners, 1 Official Clothing Partner, 2 Partners, 6 Media Partners, 5 Official Suppliers, 5 Suppliers, 5 Exhibition Partners
For the complete Sponsor List – CLICK HERE
To put it another way, to sign up this many sponsors in a year you would have to resign old sponsors or sign new sponsors at the rate of 4 every 35 days.
So the answer to our question – What does it Take? It takes a lot of time and effort and a lot of sponsors to make a WTA Event.