Bollettieri stays – everyone else goes

This is from an August article in the Bradenton Herald.

New IMG brand to unify Bradenton campus

IMG is preparing for an identity makeover.

The sports training giant this month will merge all of its independently branded athletic programs under one new name to enhance the academy’s global marketing strategy.

Shedding the plural, the new-look IMG Academy is focused on creating a feel at its Bradentoncampus that more closely mirrors that of a university.

The Nick Bollettieri Tennis Academy and the John Madden FootballAcademy are the only arms at IMG that will retain reference to a high-profile figures. Bollettieri was the original founder of IMG Academy more than three decades ago.

Tennis is IMG’s start

The school was founded in 1978 by Bollettieri as simply a tennis program. IMG purchased the academy in 1987, adding golf and eventually other sports to its curriculum.


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